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5 Ways To Be a Responsible Business Owner During a Pandemic

October 28, 2020

The coronavirus pandemic has rapidly and dramatically impacted the global economy.


During this time of crisis, it is easy to go to let go of positive thoughts and lean towards the negative. 


Now if you are a business owner, leader, or entrepreneur, this is actually your time to rise up and shine. The responsibility is yours to be the ray of hope and positivity that provides a new journey forward for your business.


You can not shy away from adversity - do not hold on to what is slipping through your fingers and let coronavirus change the way you can be innovative. 


Finding opportunities in every moment, including chaotic ones, is needed in order to be a responsible business owner in our world right now.


Many of the employees and clients you serve may be struggling right now to figure out how to survive. 


Your leadership and ideas can help them keep thriving and embracing day to day living in these uncertain times. 


Take a look below to see how you can be a responsible business owner:


Table of Contents


1. Take care of your employees 

2. Don’t forget about the customer

3. Understand your current financial position

4. Convert your business online

5. Have the courage to lead


1. Take care of your Employees


You may have some employees who are confused about what is happening with the constant changes around COVID-19. Some of them may have anxiety and are likely not performing well at work. 


They are looking for calm and confident leadership.


Perhaps you need to consider that some employees may need to work from home (if the work can be done at home online).


You can start a dedicated chat channel like Slack or video conference link, such as Google Meet. Having online meetings and conferences keep office interaction available, and social.

This way employees can visit it a few times during the day as time permits, much like meeting in a breakroom. 


This will help to keep morale up, and lets your employees know that you care about them and their physical and mental. Be available to talk whenever an employee needs to, sometimes just being there for someone makes all the difference in the world.


2. Don’t forget about the Customer


keep in touch with your customers by sharing updates about your business on your website and/or your social media platforms, and newsletters. 


If you or anyone on your team can call or email customers directly this will level up the humanity of your brand. Customers want an authentic experience, by giving them a personal one adds so much more value.

Businesses need to make an impression now more than ever, why would you choose to stick your head in the sand and create a negative impression for the brand. 


Impress your customers by informing them how your business is managing what measures you’re doing to keep the product and service going. You most likely will earn more of their respect in the process.


3. Understand your current financial position


It is imperative to make smart and wise decisions about your business based on your current financial position. 


Pending restrictions imposed by the government, your ability to provide your product or service through this period, pay outstanding debts, keep employees or meet existing leasing or loan repayments will be determined by your financial position. 


Contact your accountant to discuss the various options which may be available and make a plan as to what you need to do to minimize the impact on your business. 


COVID-19 may have disrupted your business but staying ahead and on track with your finances can help tremendously.


4. Convert your business online


Many non-essential stores and shops are being closed again, businesses across North America are suffering. 


The one great thing is transitioning to an online store is easier than ever. 


If your business can, using a platform such as Shopify provides even the biggest tech newbies with a simple process to get their store and products up online for anyone to buy. 


With competitive pricing and multiple add-on features, it is an affordable solution to ensuring your business continues to succeed. 


When designing the web page for your business, it is important that your customers still recognize your brand. Using a digital marketing agency to help build your online brand is a great investment for your business.


5. Have the courage to lead


It is not easy to lead while chaos and change are at the forefront. It takes determination and making smart decisions to keep a company alive.


It takes courage to stop doing what used to work and move into unchartered territory. 


It also takes heart. You must be able to juggle people as well as complications that may arise during the high velocity of changes that the coronavirus is bringing to the economy.


This is an important time to reach out to your networks for support and advice. Being able to keep some control over your situation is good for your positive mental health. Keep communicating and support other businesses as well. All of the above will have you well on your way to being a responsible leader in no time.


*This article is not meant to be taken as medical advice. Please follow the advice of your local health authorities when making decisions about your own health and the people around you.
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